A good murder mystery slowly reveals the plot wrapped within the key players that enable us to care.
Choices are made to curate, select and frame these individuals - designed so we might begin to care.
We care because we relate. When we relate we buy in. When we buy in we have invested emotionally.
When we invest emotionally we are open.
Openness prepares us for change.
Whether you are writing a murder mystery, running for high office or simply asking people to change in small ways don't forget people have to start caring first.
We design what people see, when and how. We make conscious choices that help people to feel, relate and buy in.
That's right, your choice.