There are two kinds of CEO

When I sit in front of a CEO and Founder it takes me around 10 minutes to figure out if they have more than 50% of control or 49% of control. 

They are either in control or literally out of control. 

Don't be the Founder who loses themselves by sacrificing 1% or more of your value. Better yet grow value in what you are selling to close the funding gap organically. This will further prove your products place in a real market.

This is no easy feat. Easy money is tempting. It quickens things. It instantly gratifies our worth.

The sustainable person anchored by their purpose does the inner work that affords us resistance to instant gratification and outside sources of worth. The kind of deep inner work that takes guts, time and vulnerability.