Train tracks

The train didn't tell us where to put the train tracks.

We decided where the train tracks would lie. We plotted train tracks throughout our cities based on geology, existing structures, population and other factors like future growth. 

The technology platform you invest in for your business should not dictate how your business processes run. It should not dictate how you find, win and keep customers. Your strategy should. 

A good strategy isn't about what you "should" do but what you "could" do.

Find a platform that can meld to your strategy.

Not the me-too strategy of your competitors. A strategy that will disrupt, claim and change your customers better than anyone else can.

A strategy driven by your purpose, aligned by your values and delivered through your ambitions.