I never solve the 1st problem my client asks me to solve.

It is invariably a distraction. A slice of anxiety that sits right on top of what is truly needing to be solved.

Often my client will bring me a symptom of a lack of strategy, poor planning or rushed short sighted activation.

When I personally take the easy way out and head straight to solving the symptom the band aid does not stick. 

Unlike bandaids,  concrete (read foundational) thinking stays in place.

Bandaids on an unstable structure will blow off in the breeze and will be ill-fitting to the changing hole in the roof. 

I have to consistently challenge my clients to do the hard, strengthening and difficult work to build a core strategy that anchors all things to a central purpose, prioritise and plan meaningful changes then activate stuff that matters.