Humans are: Creative. Spontaneous. Suprising. Fluid. Dynamic. Flexible. Changing.
Machines are: Rigid. Programmed. Predicatable. Static. Inflexible. Fixed.
We think a 'machine like' marketing, sales, service and retention stratgy will give us a competitive advantage.
We think that our technology, software and acquired machinery will allow us to create intimate and close relationships with our customers, employees and partners.
Build collaborative systems of technology and humans. That allow the humanity in your organisations to connect with the humanity in your cusotmers and partners.
Do this or fail.