You have a hammer and you have a nail. You bash it everyday. It does not go in. It's not working.
Tomorrow. You have the same hammer and the same nail. You bash it again. It does not go in. It's not working.
Maybe you need a new hammer? Maybe you need a different type of nail? Maybe you don't need a hammer or a nail at all?
Screw driver? Hot glue gun? Velcro?
Business has nails and hammers: mass emails (spam), customer feedback surveys and offsite strategy days.