I'm learning to hear 'urgent' as 'not important' and 'not urgent' as 'important.'
Whenever something is urgent and burning and someone is jumping up and down in front of me I immediately ask myself what is laying around unattended to that is 'important' not 'urgent'. What is hidden by this new urgency? What are we avoiding?
I also question when there is nothing 'important' coming to the surface. What are we not addressing? What are we missing? What opportunities are we not capitalising on?
Address what is important consistently with rigor and the urgent stuff will stop appearing!
Focus on the important and the urgent things will take care of themselves.