Enable customer service that goes above and beyond what your customers expect to receive.
The cost between shit service and amazing service is next to nothing.
Providing amazing service that delights, is there before you ask and service that screams of generosity is cheap to provide and expensive to replicate.
What are you doing for your customers that your competitor is not? Are you hiring people that are connected to the same values of service and generosity as yourself? Are you equipping your organisation to be prepared for excellence at every turn?
Great customer service does not just happen. It is prepared for. The foundations are built into hiring, firing, how you talk to your employees, how you treat your employees and how you empower your staff to be generous.
What is enabling or disabling a customer centric approach in your organisation?