Connection

 

Technology is just the plastic, glass, metal and electrons that connects me to you. 

We sometimes get caught up in the monstrosity of what technology is, what it means (its purpose) and how we should handle it day to day. How much it costs. How it will keep changing. How its crawled its way into every corner of our lives. 

It is now more and than ever central to our ability to connect to our customers, employees and partners. 

Don't over spin it. Don't under spin it. Get the balance right. 

Is your technology enabling or disabling quality connections between humans? Is it inspiring your customer to purchase? Is it confirming why your employee came to work with you? Is it making your partners more effective? 

Don't ever forget its just plastic, glass, metal and electrons designed to connect one human to another human. No matter how much bulk gets in the way.