Cheap perfume smells cheap.

Cheap perfume smells cheap. It is a simple fact. The sometimes foul concoction really aches its way into your brain via your nose. 

Cheap technology smells cheap. It is a simple fact. The sometimes clunky, outdated, siloed, ugly and inefficient stuff that aches its way into your brain via your eyes, ears and fingers.

Cheap perfume like cheap technology is a choice. You can choose to buy things that have been hand crafted and marketed because of their place in the world OR you can choose to buy the easy fix, the cheap option and the thing you will have to replace. 

Cheap may be a quick fix but your customers, employees and partners can smell it a mile away.