The New Marketing Myopia

Old Marketing Myopia = When business focuses on the stuff they do to create revenue rather than the people they serve.

Businesses will be more likely to succeed when they focus on meeting customers’ needs rather than on selling products. Meeting needs not just making revenue.

New Marketing Myopia = A single minded focus on the customer above any other stakeholder.

Businesses will be more likely to succeed in the new connection economy when they focus equally on each and every stakeholder group that gives them capacity to meet their goals. Customers. Employees. Partners.

How can we focus on our communities of customers, employees and partners and connect them to the purpose, ambitions and collective goals of our organisations?

How can we unite our common goals to change literally the world? A world? Your world? Their world?