Set and forget no more.
Gone are the days of 'set and forget'. Previously the high initial costs of branding, imagery and copy have contributed to a mentality of setting up our customer-facing messaging and forgetting about it.
With platforms like Fiver to get access to design resources on a pinch. Website building programs that put the tools in your hands, not a web designer, tools like Square Space and PageCloud. Copywriters a few clicks away on Expert360 or E-Lancer.
We now have an opportunity to consistently evolve our brand, imagery and copy throughout the year. Test. Trial. Fail. Succeed. Move with the market. Take advantage of new opportunities. Your brand and visual identity can just as dynamic and flexible as your people are.
Businesses of all sizes have access to a world of resources and tools to make what was once impossible possible.