Draw attention to features. Sculpt softer lines. Etch features that are not plump enough. Smooth the rough. Edge the edges. Fill in the gaps. 

A person uses make up to bring to the world a better visage. A more palatable view. Or an alternate identity. 

At times make up can distract. Etch a harsher line then already exists. It can distort. It can glare. 

At times make up dissolves reality. Smooths things over. Illuminates. Redefines.  

The art is in how you use it.

Is it fit for purpose? Are you skilled? Have you received feedback? What is your intention? Is it aligned to the execution? 

Like anything. Is it in balance? Is it purposeful? Is it nuanced, flexible and honouring subtlety?