Where do you aggregate your life? I use Facebook and the entire suite of software available on the Google Platform. In aggregating in one or two main spots I create connection, efficiency, awareness and influence.
Where do you aggregate your business? I challenge my clients to build a single source of truth (SSot). This often looks like a consolidation on one or two platforms. Generally a platform as strong as Salesforce alongside a custom developed layer for customer engagement, transaction management or where customer engagement or back office processes are so specific, so customised that it represents your IP.
Regardless of this, building a single source of truth should be your highest priority.
Your competitors have probably already started this process. If you haven't - start. Aggregate all of your business information in one spot so you can access it all together, visualise it as a whole and make decisions to take action from within it.