How do others perceive you? Does it matter. Well yes it does. But not in the way you think. 

How people perceive you only matters to those in your target audience. Who are you trying to attract, change and give your gifts to? If how you are perceived aligns with what these people (only these people) are seeking you are aligned. 

People love engaging/buying/connecting with people who are just like them or the type of people they seek to be. 

Don't try to be all things to all people. Just be everything to the people you are seeking to change. 

The everything part above = Being unabashedly you.  

Here the you, you must curate is thoroughly yourself. You being you. Authentically connected to yourself and others. Self-aware. In the moment.