Purpose

What is your business or organisation REALLY for? Digging underneath the surface stories people tell to find the gemstones of why you exist? What is your place in the world for? Why do people want to give you money? What change do you bring? What is the benefit of YOU?

Play the benefit game!

Purpose: We make hand made coffee cups?

What is the benefit of that?

Our cups help serve hot drinks

What is the benefit of that?

Our coffee cups help create special moments.

What is the benefit of that?

Special moments help people connect with each other and themselves

Purpose: Coffee cups that connect